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Globecast to offer live demos at CommunicAsia
MUMBAI: GlobeCast will be present at the television and mobile technology event, CommunicAsia 2010, in Singapore next month.
It will provide live demonstrations of Media Asset Management, information on live 3D events, as well as the latest on new satellite capacity for broadcast delivery in the region.
GlobeCast, a content management and delivery company, and its sister company Netia will meet with both broadcasters and telecom companies.
Live events in 3D and 2D: Over the past year, GlobeCast has delivered the world’s first live 3D fashion show from Burberry’s catwalk at London Fashion Week to customer events in Paris, New York, Dubai and Tokyo as well as an opera production of Don Giovanni to cinemas in Europe – via GlobeCast’s global satellite and fiber network. In addition to these innovative projects, GlobeCast is also gearing up for a slate of major live news and sporting events in 2010 such as the World Cup in South Africa, Asian Games, G20 Summit in Korea, and Commonwealth Games in India.
New satellite capacity in Asia and worldwide: In recent months, GlobeCast has also increased significant capacity on major satellites to meet coverage needs for new and established channels looking to expand their coverage, as well as for occasional use for key events. In Asia, GlobeCast has most notably acquired significant space on Asiasat 5, offering prime coverage of two-thirds of the world’s population spanning across 53 countries in the Asia-Pacific. GlobeCast offers coverage on some 28 satellites worldwide, reaching all key television markets.
Media Asset Management: live demonstrations to help simplify workflow: Broadcasters, content providers and telcos will be treated to a live demo at the booth by GlobeCast and NETIA which will illustrate the operations of a tapeless environment from ingest to quality control, editing, archiving and multi-platform delivery, thus allowing potential users to monetise content and simplify their workflows. In addition to content transport, GlobeCast provides broadcasters with a range of digital media asset management solutions, including playout, making GlobeCast a one-stop-shop for broadcasters and other content owners.
Netia is a content management software company and member of the GlobeCast Group, is at the heart of GlobeCast’s Mam solutions. Its versatile Manreo media asset management (Mam) system addresses the needs of broadcasters and telcos alike. Most recently, Manreo served as the basis for leading telecom company Orange’s content management system (CMS), designed to support Telco operators’ end-to-end media management and distribution needs. The CMS enables Orange to store, manage, and distribute content to any service provider or multimedia platform.
Global content, WebTV: In addition to the above highlights, GlobeCast will be available to discuss its recent successes aggregating and distributing major networks such as top Bollywood channel B4U, NHK World and Fashion|One TV to Pay-TV operators worldwide. As content owners seek to expand their reach to global audiences, GlobeCast also assists broadcasters to increase their audience via the web.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
