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Foxtel on Xbox strips away data charges and adds new channels
MUMBAI: Australian pay TV service provider Foxtel has announced that Telstra BigPond broadband customers will not be charged for any data when using Foxtel on Xbox 360, and there will be six BigPond TV channels added to the service.
This means that all video content will be unmetered for Telstra BigPond customers when viewing the Foxtel on Xbox 360 service, including watching TV shows from up to 30 world-leading FOXTEL channels on the live streaming television service, the six BigPond TV channels, Catch Up TV, and hundreds of new release films, library movies and TV episodes from the Foxtel on Xbox 360 On Demand service.
The six channels from BigPond TV cover sport, racing and news including: Footy TV the AFL channel, League TV the NRL channel, V8 Supercars Australia, Racing TV with TVN, BigPond Sport TV, and BigPond News. These channels will be available on the FOXTEL on Xbox 360 service to all Get Started subscribers at no additional charge.
This is the first time that Foxtel on Xbox 360 subscribers will have the benefit of both selected live coverage of sports via Fox Sports Play and ESPN, as well as streamed AFL and NRL games available on delay.
In addition, from June games from the current season of AFL and NRL will be available on the service as Catch Up video on demand, and a highlights piece will also be available for each AFL and NRL game. Live AFL will come to FOXTEL on Xbox 360 from the start of the 2012 season.
Foxtel executive director of product and sales Patrick Delany said, “This arrangement with Telstra is a big win for FOXTEL on Xbox 360 users, allowing unmetered access to thousands of hours of great programming – all without a Foxtel fixed term contract. There are around 1.3 million Xbox consoles in Australia and getting unmetered access to Foxtel on Xbox 360 is now as simple as plugging into BigPond internet to give subscription TV a go.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
