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Eurovision to use AsiaSat5 to distribute HD coverage of soccer WC
MUMBAI: AsiaSat5 will be distributing live High Definition (HD ) and Standard Definition (SD) television feeds of the 2010 Fifa World Cup held in South Africa from 11 June to 11 July.
Asian broadcasters with broadcast rights to this mega sporting event will receive live coverage of the matches from AsiaSat 5 and then redistribute the television signals through their television networks to billions of football fans across the Asia-Pacific region.
To support the HD and SD broadcasts of all 64 World Cup tournament matches, Eurovision, which distributes sports and news content for broadcast and media platforms, has leased additional C-band transponders on AsiaSat 5 during the tournament period.
Eurovision will transport the signals from the International Broadcast Centre (IBC) in Johannesburg via its dedicated fibre network to AsiaSat‘s Tai Po Earth Station in Hong Kong for uplinking to AsiaSat 5. These matches will then be received by broadcasters across the Asia-Pacific region.
Eurovision Operations director Stefan Kuerten says, “We have been working very closely with AsiaSat over the past ten years in bringing top quality sports events such as the Olympics, Uefa Champions League and Motor Sports to the broadcasting community. AsiaSat has proven a reliable partner in our mission to put programming exactly where broadcasters need it in a seamless, reliable and cost-effective way”.
AsiaSat CEO Peter Jackson says, “We are thrilled that Eurovision and AsiaSat 5 will be delivering HD television coverage that provides stunning picture and digital surround sound quality of the 2010 World Cup to Asian viewers. We are going to bring Asian television viewers an unparalleled sports viewing experience”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
