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Euronews renews carriage deal with SatLink Communications
MUMBAI: SatLink Communications, a leading teleport delivering content to every corner of the world, has renewed deal with Euronews to transmit the 24-hour news channel on SatLink‘s AsiaSat 5 C-band Multiple Channels Per Carrier (MCPC) digital platform.
Euronews will use AsiaSat 5 as a gateway to extend its channel coverage in Asia-Pacific and the Middle East regions. Euronews will continue to broadcast in ten languages alongside SatLink and AsiaSat 5‘s growing list of leading international news broadcasters such as France 24, NTV-MIR and Al Jazeera and leading news agencies including Thomson Reuters and APTN.
Euronews Deputy Director Worldwide Distribution Arnaud Verlhac said, “SatLink‘s state-of-the-art infrastructure, teleport facilities and strategic location has enabled us to distribute our content from Europe in one seamless hop to the Asia Pacific mass markets. As a multi-lingual news organisation that is working to connect the west to the east, we needed a partner and premium satellite that was not only able to connect us with all of the major terrestrial, satellite, cable, IPTV platforms, but that would also be able to give us immediate access to the growing pay TV market across Asia. By renewing this commitment we have the added benefit that most Asian hotels downlink from AsiaSat 5, further expanding our audience reach.”
He continued: “In renewing this agreement we know we are alongside other reputable news organisations taking advantage of the benefits AsiaSat 5 can provide; it is, reliable and well established, helping us directly reach almost two thirds of the world‘s broadcast population via one satellite. SatLink‘s ability to provide the full end-to-end broadcast solution that we required for our distribution from Europe validated our decision to continue using its unrivalled services on AsiaSat 5.”
SatLink CEO David Hochner added, “We are delighted and honoured that Euronews has renewed its agreement with SatLink to distribute its content from Europe to the Asian market. The region has seen exponential growth in recent years and broadcasters across the globe are now looking for ways to provide content to this vast audience. Working with many Tier One international broadcasters, such as Euronews, SatLink continues to provide the gateway both in and out of Asia on the region‘s premium satellite platform, meaning that news organisations can be confident that its content is available and distributed reliably and to the required high quality 24/7.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
