Applications
Dow Jones, Airtel partner for Wall Street Journal India Mobile
MUMBAI: Dow Jones has announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel, one of Asia’s leading integrated telecom service provider.
The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.
The Wall Street Journal India Mobile can be downloaded free-of-charge by Airtel pre-paid and post-paid mobile users. Customers will have to pay a monthly subscription fee of Rs 99 only if they choose to access premium financial market news and data, the personalization functionality and the portfolio tracker which helps monitor stock portfolios as well as mutual funds and commodities investments.
Dow Jones India MD Mitya New says, “The Wall Street Journal India Mobile application provides leading-edge functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel, India’s leading mobile phone operator, significantly enhances our ability to reach mobile users across India.”
Bharti Airtel CMO mobile services Raghunath Mandava says, “The Wall Street Journal India Mobile application is our latest initiative that will empower our customers to make smarter decisions by accessing news and information from one of the world’s most trusted and premier providers of financial information.”
The Wall Street Journal India Mobile application is currently compatible with a large number of models of Blackberry and Nokia Smartphones and will be extended to other handsets soon. Airtel mobile customers may download The Wall Street Journal India Mobile application by texting ‘WSJ’ to 54321.
The product will also give access to international news, technology trends, lifestyle features, blogs and multimedia content from The Wall Street Journal, including an exclusive tie-up with Naukri.com for premium job seekers and hotel deals from Yatra.com
Key features of The WSJ India Mobile application include:
Global and local financial market news and information;
Business, politics, economics, finance and management news from India and around the world;
Search and tracking capabilities for over 8,000 companies, mutual funds and all IPOs over the last three years with customized chart views and premium market commentary;
Lifestyle, travel and leisure content including personal technology coverage, executive jobs and travel deals;
Videos and podcasts on global news, technology trends and interviews with prominent CEOs;
User-defined page personalisation option.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
