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Dish TV may merge subsidiaries with itself
MUMBAI: Dish TV is likely to merge its two wholly owned subsidiaries, Agrani Satellite Services and Integrated Subscriber Management Services, with itself.
The move will result in operational efficiencies for Dish TV, India‘s largest direct-to-home (DTH) company. “Dish TV is likely to merge its subsidiaries with itself,” market sources said.
When contacted, Dish TV managing director Jawahar Goel declined to comment. The company‘s board will meet on Friday to consider a proposal for internal business restructuring between the company and its wholly owned subsidiaries.
According to sources, Agrani Satellite Services has shelved its plans to acquire a stake and invest $64 million in ProtoStar satellite. The plan was to have the Ku-band transponders for Dish TV as it expanded its channel offerings to its DTH subscribers.
Meanwhile, ProtoStar has filed for bankruptcy. The satellite services provider was formed to acquire, launch and operate high-power geostationary satellites to lease capacity to Asian DTH and broadband service providers.
Agrani, which owns a licence to own, operate and launch a satellite, has invested Rs 940 million in the last fiscal.
Integrated Subscriber Management Services, a company that deals with data management services, was initially designed to service other DTH service providers as well. But with Dish TV posting rapid growth and spreading its subscriber base to over seven million, the subscriber management system handles only its parent company‘s operations.
Dish TV also holds 51 per cent stake in Agrani Convergence Ltd, a company that is in a dormant stage.
Shares of Dish TV rose 5.35 per cent to close Thursday at Rs 42.30 on the BSE.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
