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Dish TV launches ‘Personal Live TV’ on the go
MUMBAI: Want to watch live TV channels in your car with personal audio? Now you can, with Dish TV’s Personal Live TV on Move.
The direct-to-home (DTH) company today announced the launch of the personalized service at the Auto Expo in New Delhi.
Dish TV already offers Live TV on the Move, a service with 70 satellite TV channels. However, there was a limitation: only one channel could be viewed at a time. Now the company has extended the service by offering an independent visual experience.
Says Dish TV COO Salil Kapoor, “Earlier dishtv was providing a single TV system where with one mobile dish antenna, only one screen could be run. We made some critical enhancements in both the mobile set-top-box (STB) and the mobile dish antenna to bring this facility for the first time on the Indian roads.”
The company claims that it has realised the need for Personal Live TV after taking feedback from mobile Dish TV customers and channel partners. “When people travel in the same vehicle, each one of them have a different need just like in homes. Someone wishes to watch news while someone else a movie, so in such an environment personal TV for each passenger becomes very useful,” Kapoor adds.
The investment for a four-seat system in car will be around Rs 245,000 including installation and video screens plus the annual subscription of Rs 10,000. The cost of single TV system is about Rs 190,000.
Dish TV is planning to provide this personalised service in intercity buses, taxis and trains.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
