Applications
Digitas introduces integrated e-commerce service in India
MUMBAI: Digital marketing agency Digitas India has introduced its integrated e-commerce offering in India.
It has launched an end-to-end e-commerce solution for brands seeking to launch and maintain a professional and effective retail presence on the internet. This e-commerce solution has a “vast selection” of technology capabilities. It can be used to build every store conceivable, from a small boutique to an entire online mall.
Digitas‘ new offering claims to not only build the online store but also help users achieve desired RoI by ensuring traffic and motivation to buy by “romancing” the customer throughout the consumer‘s online journey. This includes visual presentation, reviews, ratings, social connects and demonstrations.
Digitas India president Kanika Mathur said “We romance the customer using insights, visual presentation and technology to give them a unique experience leading to enhanced RoI and business results”.
The features of the new service also include real time inventory updates from multiple warehouses, contact center system, multi dimension coupon system, multi mode payment gateway with cash on delivery / EMI Options, a 360 degree e-commerce eco-system, chat and banner management and a recommendation engine.
Digitas uses insights based on data, to plan an optimal media mix. This helps their clients in defining their target group. It uses SEO, SEM, Display and Mobile combined with a layer of remarketing for precision targeting.
Digitas APAC president Vincent Digonnet said, “Digitas‘ experience in e-Commerce includes building and managing several commerce strategies for clients across APAC including China and India. Our e-commerce experience allows us to quickly, get your e-store ready-sometimes in as less as 4-6 weeks. But ours is not just a technology offering or a DIY template which many tech companies offer. We truly believe that to make any brands e-commerce strategy successful, you need to ensure that people visit and buy from your e-store. The difference that Digitas commerce brings to the table is that we put a marketing lens on our technology engine and move from just ‘product listing‘ to ‘romancing the product‘!”
“Our engine can be customized and personalised completely, helping brands take the leap from soft marketing to driving sales” he further added.
According to Forrester, the Indian e-Commerce market in India will reach $1.6 billion in 2012 and is expected to grow fivefold, reaching $ 8.8 billion by 2016.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
