Applications
Coming soon, low priced OLED TVs
MUMBAI: LCDs and LEDs TVs are two of the best selling displays in India. In a year or so, it is quite possible that OLED (organic light emitting) displays might become a reality in India. OLEDs are basically, thin displays which can even be rolled and kept away.
Du Pont yesterday announced that it has come up with a new process which reduces costs of OLEDs manufacturing. Currently, a 15 inch OLED TV made by LG, costs about $2,725, because it is manufactured using a cumbersome and more expensive process.
With the new process, Du Pont developed with Dainippon Screen larger screens that can be now manufactured and prices could drop drastically and make OLEDs a household item.
OLEDs, recently, have attracted much attention as the next big thing in display technology with their ability to provide high contrast and bright displays with high response times and wide viewing angles while remaining extremely thin and energy efficient. Because they don’t rely on backlighting, they eliminate the need for many of the LCD components, such as backlights and color filters.
“OLED displays in portable devices are available in the market today, but the current high cost of manufacturing with evaporated materials has limited market adoption and constrained OLED manufacturing for larger size displays,” said DuPont electronics & communications David Miller. “Now, with DuPont printed OLED materials and process technology, fabrication costs can be significantly reduced, and manufacturing can be scaled to accommodate TV-size displays.”
The new process DuPont developed along with Dainippon Screen uses a multi-nozzle printer that works like a garden hose to deposit inks that contain active molecules that are insoluble in adjacent layers.
It prints the ink in a continuous stream, rather than droplets, and moves over a surface at rates of 4-5m per second while patterning a display. DuPont also says its red, blue and green OLEDs will last about 15 years when run eight hours a day, putting to rest criticism about the longevity of the screens.
In India low priced OLEDs can have tremendous applications especially when mobile TV and 3G phones become widespread. Phone subscribers will be able to watch television anywhere by connecting their hand phone to the OLED.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
