Applications
Cartoon Network boosts digital presence with app for kids
MUMBAI: Following the launch of live-streaming that allows viewers to watch its content live, whenever and wherever, US kids broadcaster Cartoon Network has added an app for iOS that will allow kids to watch television and play games simultaneously.
CN 2.0, a new version of the Cartoon Network app, is now available on the iPhone, iPod touch and iPad, bringing a feature to the mobile marketplace.
The new app includes features and content from the original video app, plus exclusive games and collectibles. Engaging the power of the iPad, the revolutionary user interface allows fans to watch videos and play games simultaneously, or swap seamlessly between the two just by rotating the device.
The iPhone and iPod touch versions include all the same content and also allows users to watch and play in the same app, although not simultaneously. The new Cartoon Network app will continue to be free to download.
Turner‘s Animation, Young Adults and Kids Media division president, COO Stuart Snyder said, “In continuing our efforts to make sure our viewers are enjoying Cartoon Network content, whenever and wherever, it is always our goal to make their experience unique and exciting. CN 2.0 is an innovative and fun new enhancement to the Cartoon Network app that is like no other in the marketplace.”
Cartoon Network VP digital Chris Waldron said, “The viewing habits of kids are changing every day and they are using mobile devices and tablets more than ever. We know they love our shows and games and have observed them participating in both simultaneously, yet on different platforms. It just made sense to bring all that together into an experience they can‘t find anywhere else but at Cartoon Network.”
Along with the network‘s shows on the go, including ‘Adventure Time‘ and ‘Ben 10‘, Cartoon Network 2.0 will include new games available only on the app, such as Adventure Time‘s “Adventure Masters” and Ben 10‘s “Null Void: Escape Velocity.”
Games and video are further integrated in the DNA Lab, a feature that lets users build virtual collector cards from resources they earn by watching episodes and playing games in the app. Cartoon Network 2.0 also includes show clips and gives fans access to the Cartoon Network programming schedule.
Cartoon Network Digital oversees the management and production of content for the channel‘s official site, CartoonNetwork.com.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
