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Big FM partners OnMobile for M-Vas radio
MUMBAI: Big FM, the radio division of Reliance Media World, is partnering with telecom Vas (value added services) provider OnMobile Global in a move that will enable it to provide a mobile platform for its radio service.
Operating under the brand Big Mobile Radio, Big FM will give mobile users the option to listen to 17 multi-lingual specially programmed channels anywhere in India.
This service will also be available in select global markets including Malaysia, Singapore, UAE, Bangladesh, Sri Lanka and Indonesia which have large Indian communities.
The alliance will also enable Big Mobile Radio to expand from 45 cites to over 4500 cities and towns including rural areas in an ad-free format. This service will also allow users to listen to the programmed channels regardless of their location.
Big Mobile Radio will create special feeds for mobile listeners which include an assortment of entertainment options like songs, Bollywood entertainment, jock talk, humour, and health tips.
Reliance Media World business head – allied businesses Rabe T Iyer said, “We are excited to join hands with OnMobile. This partnership only strengthens Big FM’s endeavour to grow radio audiences both within India and the world over. Our effort is to reach radio to the deepest pockets of India, while growing the Indian diaspora overseas, giving them the flavour of radio from back home.”
OnMobile president and COO Sanjay Uppal added, “Using our innovations in technology we are happy to re-shape the radio medium from being a city-centered service to a global service accessible on any mobile.”
The operators who will offer the Big Mobile Radio service are yet to be announced.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
