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BBC sets timetable for HD rollout on Freeview
MUMBAI: BBC has confirmed the timetable that will make HD services on Freeview available to 50 per cent of the population in time for next June’s World Cup, and to 98.5 per cent of the population by the end of digital switchover in three years’ time.
In order to bring the benefits of HD on Freeview to as many people as quickly as possible, the Freeview HD rollout has been accelerated with an advance network so that viewers in London, Glasgow, Newcastle, Leeds, Bradford and Birmingham receive signals by the end of March 2010.
The majority of viewers will come into coverage at the same time that they go through digital switchover – including viewers in Manchester in December 2009 and those in Cardiff, who will get Freeview HD by the end of March 2010. For the seven per cent of the UK population who switched before December 2009, a retrofit programme will bring them into coverage before the end of November 2010.
New DVB-T2 technology will deliver an increase in capacity of 67 per cent to the BBC’s Multiplex B, efficiently creating the space needed for UK public service broadcasters’ HD transmissions. The UK will be the first country in the world to launch this new standard, and its successful implementation is the result of pioneering work by the BBC in collaboration with partners including Ofcom, Arqiva, Siemens and receiver manufacturers.
To view Freeview HD, audiences will need equipment containing this new technology. Freeview HD receivers (set-top boxes, digital television recorders and integrated televisions) will be available from early 2010.
From January 2010, viewers will be able to use the Freeview website to find out when HD services will be available at their postcode. The BBC is also working closely with Digital UK to ensure that information about Freeview HD is made available as part of digital switchover communications.
BBC COO Caroline Thomson says, “This is a terrific step forward, and it’s a great achievement that the BBC and its partners have been able to work together to overcome some really difficult technical challenges to bring HD to the Freeview platform through world-leading innovation. We’re really excited about the prospect of seeing BBC HD and HD channels from the other public service broadcasters on Freeview next year”
Freeview MD Ilse Howling says, “This is great news for the millions of Freeview homes and viewers who are looking forward to getting high definition with no subscription next year.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
