Applications
BBC launches iPlayer Radio
MUMBAI: UK pubcaster The BBC has announced the launch of BBC iPlayer Radio, which is a new dedicated home for BBC radio across multiple platforms.
With BBC iPlayer Radio, BBC radio is now with you wherever you go:
” Wake up to a BBC station and listen on the move with the new smartphone app
” Discover BBC content with a new radio experience across PC, mobile and tablet
” Catch-up any time one wants via access to on-demand content, clips, videos and downloads
BBC iPlayer Radio app for smartphones The brand new BBC iPlayer Radio smartphone app, available on iOS with Android to follow soon, transforms your access to BBC radio programmes. With the app, you can wake up with your favourite breakfast show and instantly find BBC radio at one‘s fingertips:
” Set the alarm and wake up with your favourite DJ or programme
” Spin through the touchscreen dial and listen live to the whole range of BBC Radio stations
” Swipe to reveal on-demand catch-up content and videos on every station page
” Set programme reminders to ensure you never miss favourite shows
” Easily discover what tracks are playing and share with friends
New radio experience across PC, mobile and tablet BBC iPlayer Radio brings the on-demand experience of iPlayer together with new homepages for BBC radio stations, into one dedicated radio platform, making it even easier to listen to live, catch-up and archive content across devices.
At launch, BBC iPlayer Radio delivers live radio alongside videos, clips, downloads, social media feeds and more. In the coming months this will be further developed, as more access to content direct from DJs and presenters creates a two-way conversation between audience and studio.
BBC GM, programmes, On-Demand Daniel Danker said, “BBC iPlayer Radio is radio for an audience that expects to access our content anywhere: now you truly can take BBC Radio with you wherever you go.
“It‘s also radio for an audience that wants greater choice and control. They want to listen again when they choose, to personalise their listening experience, to share tracks they‘ve discovered with friends. BBC iPlayer Radio delivers all of these things, in a simple, consistent, easy to navigate way. At the heart of it is the BBC‘s quality radio programmes, and iPlayer Radio sets those programmes free like never before.”
BBC Audio and Music controller, multiplatform, interactive Mark Friend said, “BBC iPlayer Radio is the platform on which we will develop radio stations as fully multimedia brands so that as well as listen, audiences will be able to watch, share and engage with BBC radio. Our next steps will be to make live radio more interactive, make it easier for people to enjoy the BBC‘s vast audio archive and strengthen radio‘s position as the number one place for discovering music in the UK.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
