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7Seas Technologies launches 3D PC racing game ‘Kraze’
MUMBAI: 7Seas Technologies, the Hyderabad-based independent games development company, has announced the launch of its first 3D racing game concept for the PC Windows platform with multi-genre content, Kraze.
Kraze, the first-ever PC racing game to be developed in India, was launched by Tollywood hero Nandamuri Balakrishna.
Kraze has been developed for the mass market with an investment of Rs 20 million.
The salient features of Kraze include: 12 different vehicles with varying speed and handling, eight different locations around the world, off-road, rally, F1 and street race modes, championship, quick race and time trial, individual profiles and vehicle customisation.
7Seas Technologies MD Maruti Sankar says, “Kraze is targeted at both amateurs as well as young gamers. With the Indian gaming market fast evolving, we hope to see good results from Kraze. The game is competitively priced which suits the Indian gamer.” He addd that the $2 million company is also contemplating to create a new line of games based on this unique gaming concept.
For publishing and distribution of Kraze, 7Seas has joined hands with Hyderabad-based Comprint for the Indian market and with UK-based Candella Systems Limited for the overseas market. With these publishing and distribution collaborations in place, Kraze will now be for sale at more than 275 premier retail chain stores throughout India through Comprint. These include Landmark, Odyssey, Music World, Crossword, Planet M, Big Bazaar and Central stores. Besides, the Kraze game will be available across Comprint‘s ‘GameX‘ outlets and shop-in-shops.
The game will be retailed in the stores for Rs 199 per CD.
“Kraze will be available at all leading retail stores in the International markets through Candella Systems from the year 2010,” Sanker adds.
Kraze will also be available for purchase via digital distribution portals such as gamestreamer.com, onlinerealgames.com and www.indiaplaza.in/kraze (an online store). Through this initiative, Kraze game will be available to consumers online as well as offline.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
