The 6-minute digital-first stories are launched across social media handles.
The show will air from 22 August, 6 p.m. to 7 p.m. on weekdays.
It is targeting the Gen Z and millennials for showcasing Korean series.
Its new brand purpose is encapsulated in the phrase ‘aap nahi samjhoge’.
The channel launches ‘Be a Sparkle with Zing’ campaign with NGOs.
