2025 was the year that quietly reshaped brands, consumers, and creativity
Blinkit, Zepto, Instamart and BigBasket now deliver eco-friendly home products fast
New CPAS Playbook shows how instant buying reshapes discovery, demand and media planning.
Report shows impulse-led buying reshaping retail and speeding up sales
Prime Video deploys seamless in-universe integrations across TV, digital and commerce
