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MUMBAI: Indian agencies will continue to be gobbled by their multinational counterparts, senior executives in the industry said. “The acquisition of Sandeep Goyal‘s stake by Dentsu...
MUMBAI: The rise of China as a powerhouse stretches to the advertising world as well. China will overtake Germany to become the third largest advertising economy...
MUMBAI: According to ZenithOptimedia, the Fifa World Cup final between France and Italy on 9 July generated a television viewership of 313 million viewers across 56...
MUMBAI: Ad expenditure in 2005 grew 4.9 per cent, which is the average rate at which expenditure has grown for the last decade. However, this year,...
MUMBAI: Media buying agency ZenithOptimedia has raised its forecast for global ad spending. Spurred by the booming emerging markets Brazil, Russia, India and China — the...
