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MUMBAI: French global communications network, Publicis Groupe, has snapped up two Indian companies as part of its strategy to strengthen its digital offering and double the...
MUMBAI: ZenithOptimedia has retained the media duties of Nestle India following a multi-agency pitch that took place a month ago. The size of the business is...
MUMBAI: Online retailer Jabong.com has awarded its creative mandate to IPG’s Draftfcb Ulka, following a multi-agency pitch that saw participation from five agencies. The media mandate...
MUMBAI: Publicis Groupe’s research agency ZenithOptimedia has said in its latest forecast that global ad expenditure will grow 4.6 per cent to touch $525 billion in...
MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 World Cup cricket matches in which India played...
