Disney Star has paid around $3.04 billion for the ICC rights.
To offer devotees a chance to join their favourite Zee stars while seeking Bappa's Darshan.
This agreement allows Zee to be the exclusive television rights holder for ICC men's events.
A mega rally was held in Kolhapur and Satara as part of the promotion for the show.
Goenka was awarded for his invaluable contribution towards the growth of the M&E industry.
