Former JioStar executive returns to Zee to head Zee TV, Zee Anmol and &TV
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
New structure sharpens digital push as viewing habits fragment fast
Media veteran with 18 years experience to lead monetisation and partnerships.
Broadcasters tune into higher tariffs as JioStar, Sony, and Zee reveal new prices
