An industry-first campaign designed to actively listen to and understand the audience's feedback.
Bhosle earlier held the position of Zee TV's chief cluster officer.
The renowned matchmaker partners with Zee TV’s latest fiction show in the most unique manner.
Premiering at 7:30 PM on 29 April on Zee TV
The campaign garnered a reach of over 11.6mn with 4.2mn plus video views.