Zee TV used geo-targeted prompts in Bobble keyboard chats to drive interest in their auditions.
An industry-first campaign designed to actively listen to and understand the audience's feedback.
Bhosle earlier held the position of Zee TV's chief cluster officer.
The renowned matchmaker partners with Zee TV’s latest fiction show in the most unique manner.
Premiering at 7:30 PM on 29 April on Zee TV
