The marketing campaign runs a four-week contest ‘Dekho Zee Hindustan, Jeeto Gold’.
The company’s advertising revenues stood at Rs 822.6 crore for the year.
He will be responsible for handling the business for major verticals of Zee Media.
Bhattacharya will oversee input and output of all content for the channel.
The regional-focused channel will be available on DTH, MSO platforms, and Zee5.
