The channel has roped in the biggest Bhojpuri celebs for a special programming lineup.
To be aired on the day of Chhath Puja, 10 November, between 5 p.m and 7 p.m.
The channel is set to bring a plethora of original content to the audience.
The channel has planned a multi-media brand campaign with a stellar programming lineup.
The channel was rebranded with 14+ hours of original Bhojpuri shows, and 500+ titles
