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MUMBAI: Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding...
For advertisers, social media giant Facebook has decided to come up with some more advertising options. Through a blog post, Facebook stated how they will now...
MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users. The change in viewing habit is also altering the way...
MUMBAI: YouTube is battling OTT giants neck-to-neck with its introduction of Originals. YouTube’s wide reach in India is well-known to everyone. For a decade almost, it...
MUMBAI: YouTube’s ambitious announcement of launching India Originals is being seen as a bid by the Google-owned video platform to occupy a prominent place in the...
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