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MUMBAI: India’s film marketing script is getting a rewrite, and this time the loudest voices are not celebrities but creators. From memes and reactions to reels...
MUMBAI: The bedroom is the new boardroom. India’s influencer marketing industry once dismissed as frivolous narcissism with ring lights crossed Rs 3,600 crore in 2024 and...
NATIONAL: As the dust settles on 2025, India’s television news industry resembles a gilded cage—grand in its architecture, yet increasingly confined by the shifting economics of...
Mumbai: Integral Ad Science (Nasdaq: IAS) a global media measurement and optimization platform announced an expansion of its measurement capabilities on YouTube. IAS will now offer...
Mumbai: After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which...
