TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
The tyre giant is backing one of Indian cricket's brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
#WorldTakeNote film backs performance over hype as brand pushes AI-powered smartphone.
The ceremony will recognise some of the best sporting talents in the country.
The duo will join My11Circle’s family of sporting talent ahead of the upcoming cricket season.
