MUMBAI: Colgate-Palmolive has appointed Yahoo UK and Ireland to run its first online campaign, and is investing a substantial amount of money researching the effectiveness of...
BANGALORE: Pepsi today launched its first ever television commercial online in India. The three-part ‘webisode’ of the TV commercial will run on Yahoo! India this week...
MUMBAI: Internet firm Yahoo! and Marketing Management Analytics (MMA) have announced a new service that will help US marketers improve their return on overall marketing investments...
MUMBAI: Yahoo! has launched beta version of a search engine tool that generates information related to content highlighted on a web page. The tool Y!Q provides...
MUMBAI: Global online giant Yahoo has hired a former ABC television programmer Lloyd Braun to head its media and entertainment division. Braun was the brains behind...