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MUMBAI: Advertising major Publicis Groupe reported a 31.7 per cent jump in first-quarter sales as a result of the positive impact of exchange rates, and partly...
MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. ...
MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc. Medialets offers software tools to help marketers manage and measure the complete...
MUMBAI: WPP’s brand communications agency Cohn & Wolfe has appointed Andrew Escott, formerly managing director of UK Corporate, as global corporate practice leader effective immediately. ...
MUMBAI: WPP has launched Gain Theory, a marketing foresight consultancy that will bring together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual...
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