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MUMBAI: WPP has increased its stake from 20 per cent to 49 per cent in TechEdge, a supplier of software that enables the analysis of TV...
MUMBAI: WPP has agreed to acquire a significant minority stake in Germany’s independent agency Hirschen Group. Following the investment, Hirschen Group will partner with WPP’s...
MUMBAI: WPP, Lazard and Richard Attias & Associates (a WPP affiliate) have formed a joint initiative to create nation branding programs through the organization of international...
MUMBAI: In the first quarter of 2015, India continued the strong growth seen for WPP in the Asia Pacific market, with China being a little weaker....
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
