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Prasad highlights why curiosity, brand building and AI adoption are key to staying ahead in advertising.
WPP Media’s head of business intelligence outlines why the real disruption lies in discovery, not just creativity
At its TYNY 2026 briefing, WPP Media described a market where AI, commerce, creators and data work as one loop
At its annual This Year Next Year event, WPP Media forecast 9.7 per cent growth for Indian advertising
Digital to command 68.1 per cent share as commerce emerges fastest grower
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