Data-driven storytelling, AI wizardry and full-funnel flair to lead the charge.
WPP Media and RED FM help power India’s biggest bicycle movement.
Ad giant bets big on AI, data and seamless integration in rebrand blitz
India is expected to contribute Rs 9500 crore ($ 1.35 billion) of growth.
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
