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MUMBAI: Everyuth Naturals is stepping onto the cricket field, swapping stadium lights for skincare shine. The Zydus Wellness brand has announced a new partnership with the...
MUMBAI: Women’s cricket is no longer a promise. It is a business. JioStar has stitched together a heavyweight sponsor roster for the fourth edition of the...
NEW DELHI: Cricket’s biggest nights are getting louder, brighter and slicker. Beatit Entertainment has locked in two high-profile mandates for 2025, securing match entertainment duties for...
DELHI: The Women’s Premier League is set for a full-throttle shake-up as 277 players go under the hammer in New Delhi on November 27, setting the...
MUMBAI: The Indian Premier League, the commercial behemoth that has redefined cricket economics, is experiencing something unprecedented: contraction. After years of relentless upward momentum, the IPL’s...
