The TVC tells a unique story from the perspective of a sofa
This year the campaign introduces TV’s peers’ radio, mobile phone, laptop, and cinema.
The campaign will air on Star TV network channels between 19-21 November.
On World TV Day, a look at the evolution of 60 years of TV & how brands communicated this journey.
In today’s fast-paced world where everything is available at the click of a button, does one remember the good old days when wanting and waiting went...