The campaign is a tribute to cable and DTH operators.
Zee has shared an open letter which has been signed not by any company spokesperson but also TV.
The network has conceptualised an in-house campaign to celebrate this day.
It will premiere on 21 November, 10 am onwards.
NEW DELHI: The first television telecast may have actually happened sometime early last century, but it is 21 November which is celebrated as World Television Day...
