Both companies chief met on Wednesday for potential merger, cited by sources.
Shharma has previously held leadership roles at CNN, Warner Bros, HBO etc.
The social media campaign aims to captivate, amuse, and update fans on the upcoming film's launch
Marking India's scientific prowess, Chandrayaan 3's lunar landing attempt is set for 23 August
Starting from 5 October the programming line-up will go on through the week.