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MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: Speed met substance on day two of Goafest 2025 as Warc unveiled findings from the ‘Pace Principles’ report—a pioneering marketing effectiveness study rooted in Asian...
MUMBAI: The global advertising industry is set for a bumpier ride than expected thanks to Donald Trump’s recent trade pronouncements and the retaliatory measures by the...
MUMBAI: Wavemaker India is riding high, clinching the top spot in the WARC 100 Most Effective Global Ranking 2025—pulling off a victory with the swagger of...
MUMBAI: Bullish is the mood at marketing effectiveness specialist Warc. The firm had forecast in August 2024 that global advertising spend is on course to grow...
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