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MUMBAI: ?Sony Six, India’s premier sports and entertainment channel will exclusively broadcastthe player auction that will take place before this year’s edition of the Pepsi Indian Premier...
MUMBAI: Italian sports lifestyle brand Fila has appointed ace cricketer Virender Sehwag as its brand ambassador as it plans to increase its footprint across the Indian...
MUMBAI: Cement manufacturers J.K. Cement has roped in Indian cricketer Virender Sehwag as its brand ambassador, and has launched the first spot featuring him. The television...
MUMBAI: The cricket World Cup is eating into the share of the other popular genres including the Hindi general entertainment channels, reinforcing the mass reach that...
MUMBAI / NEW DELHI: Indian cricket just doesn’t seem to get off the limelight. Now, various TV channels will be meeting Indian cricket bosses over a...
