MUMBAI: Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketing-star Virat Kohli. The...
The campaign has been conceptualised by McCann India
Conceptualised by DDB Mudra, the campaign challenges gender stereotypes in cricket
The account will be handled by the agency's Bangalore office
Kohli will be seen participating in a series of multi-channel marketing activities
