Defending champions overtake Mumbai Indians as league's most valuable brand
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
Cricketer says lasting brands outgrow creators and thrive on their own.
TAM Sports data shows film stars dominate IPL advertising with 61 per cent share over athletes
Shah Rukh Khan and Priyanka Chopra follow as study maps power of star equity
