For Andre Nair, chairman and CEO of Mediaedge:cia Asia Pacific, it is time to pack his bags. After three more than successful years at the helm...
MUMBAI: An innovation must result in the development of a successful business model at an appropriate time. These words by Madison Communications CMD Sam Balsara summed...
Channels and ad agencies feel the heat as NGOs and the government wake up to discriminatory fairness product ads Fairness products may have just lost shade...
MUMBAI: It had to happen some day! Star Plus has completed a clean sweep of the Top 50 shows for the first time. Star’s supreme dominance...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
