Vijay Sales will also serve as prime advertising space for brands collaborating with Wahter.
Tech delights, from smartwatch to hair styling tools for Raksha Bandhan.
The amplification of the campaign is conceptualised by Puretech Digital.
Puretech will handle performance marketing, SEO, social media & content marketing for Vijay Sales.
The show has signed Parle, Pril, TTK Prestige, Mother Dairy & Vijay Sales as sponsors.
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