The FTA Hindi channel aims to expand consumption of the sports genre.
Effective 6 p.m on 15 April, the pay-TV channel will be available on leading DTH service providers
The new division will offer music-centric content across digital platforms.
‘Brochara S2’ and ‘Baked S3’ will exclusively stream on the platform on 18 and 25 April.
The new season will be on air thrice a week on TV.