The month-long integrated campaign showcases Aamir Khan in his Laal Singh avatar.
The cluster aims to provide content from Fully Faltoo and MTV India to Snapchat.
This move reflects the company's ongoing strategy of globalising its operations.
The channel distributed 1,000 high-quality raincoats created by Yashlok Welfare Foundation.
He is believed to have coined the phrase 'Content is King'
