ICC WC'23 saw 22 per cent indexed growth vs WC'19 in the first 31 matches.
The campaign highlights ‘Power of Connectivity’ focusing on positivity.
The Vi app provides complimentary 50 GB data, along with flight ticket discounts.
The campaign is conceptualised by Ogilvy.
The daily aarti will be live streamed at 1:00 p.m and 8:30 p.m.
