Brands and creators are beginning to leverage the metaverse to capitalise on consumer interest.
He will aim to make OMTV a media tech company by introducing AR/VR for live ‘Darshan’ shows.
The platform has emerged as one of the top homegrown short form video apps.
The apps don’t want to build their revenue model only around advertising.
Short-form video user base is back to nearly 100 per cent of pre-TikTok ban