NEW YORK: In the US, four major ad agencies and at least one automaker are exploring the possibilities of addressable advertising. They have been mandated by...
MUMBAI: Debutante director Bharat Mehra, through his newly promoted company Kidszone, has lined up a series of TV serials and “patriotic” music videos. Mehra has already...
MUMBAI: With a slew of news channels entering the domestic television market, each of the new entrants wants to have an edge over the other. According...
WASHINGTON: The US government’s broadcasting board of governors (BBG) is planning to set up a new Baghdad TV channel to air Arabic captioned broadcasts of US...
NEW YORK: The US-Iraq conflict has hit ad revenues of US television networks but if media reports are anything to go by, matters are not as...
