Company expands beyond TV as ZEE5 turns profitable and new-age content gains focus
From selling sport to shaping it, Kapila brings gamification pedigree from JioHotstar's blockbuster Jeeto Dhan Dhana Dhan to steer Zee's sporting ambitions
Five year deal adds Serie A, Coppa Italia and Supercoppa from 22 August 2026
Ipsos survey finds 94 per cent urban Indians following tournament; 54 per cent prefer Zee5
Brands tap TV and OTT inventory as 48 teams prepare for 104 matches in 39 days
