MUMBAI: Havas has made some changes, shuffling people within its sister outfits. Andrew Benett has been appointed as Havas Worldwide global president and Robert LePlae as...
MUMBAI: WPP’s wholly owned operating company, GroupM, has agreed to acquire a majority stake in NB Agency Asia Holding Limited (“Netbooster Asia”), the Hong Kong holding...
MUMBAI: Unilever, which had initiated a global review in early 2012 in line with company policy to evaluate media agency arrangements periodically, has split the business...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
Q. Why has Wolff Olins not set up shop in the rapidly growing market of India when it has caught the attention of every big...