The mandate includes responsibilities for offline & online media, and SEO.
Harbir Singh Rai will lead the duties under the guidance of Uday Mohan.
It will focus on leveraging dynamic content to help brands create meaningful media experiences.
Havas Creative India's M Lahiri & Havas Media Group India's U Mohan will jointly lead the mandate.
Mohan will continue to report into Havas Media Group India CEO Mohit Joshi.