The Grand Shopsy Mela has over 10 lakh products under Rs 99.
The TVC features actors Saurabh Shukla and Abhishek Banerjee.
Eating Potatoes specialises in TVCs, long-form OTT productions, and documentaries.
The TVC has been shot by Illusionist Films, Mumbai.
The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms
